Search engine marketing

What do you mean by the term search engine marketing? Briefly describe the term?

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The Search engine marketing is an umbrella word referring to all the activities employed to produce visibility in search engine results in order to raise the revenue. General strategies and tactics comprise search engine optimization (or SEO), directory submission, link development, pay-per-click (or PPC) management, shopping feeds, affiliate marketing and online public relations (that is, promotion through blogs, threaded forums, news-groups, discussion lists and chat).

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