Process of setting up the marketing plan
Briefly describe the process of setting up the marketing plan?
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The planning is a procedure. Marketing plan begins by a thorough analysis of market – who are the potential customers comprising past, present and future customers, what potential the product holds in market. Afterward the next part comprised the testing of company’s market position-where it situates in the market? The plan should as well comprise the pricing policy, the packaging, how the product will be endorsed. The other significant part of the plan must entail the budget and how the funds would be assigned to actions such as promotion, advertising, public relations and so on. The plans so formulated should be reviewed from time to time state annually or half-yearly in order to identify any errors in the plan and correct them on time.
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you can find all the instruction in attached file, I already decided the entrepreneur which is David Harris, founder of harris farm market. In short, we need to make presentation slides & Report, on their way to success, that how they got idea, what do they plan, how he started, problems the f
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