Offensive Strategies to safe Competitive benefit
What are the offensive strategies to safe competitive benefit?
Expert
Using Offensive Strategies to safe Competitive benefit are as follows:
1. Competitive benefit is almost always achieved by winning offensive strategic moves – initiatives calculated to yield a cost benefit, a differentiation benefit, or a resource benefit.
2. Defensive strategies can defend competitive benefit but rarely are the basis for creating the benefit.
3. To sustain an initially won competitive benefit, a firm must come up with follow-on defensive and offensive moves.
KEY CONCEPT:
Competent, resourceful rivals will exert powerful efforts to overcome any competitive drawback they face – they will not be out-competed without a fight.
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