Introduction of the term concept of imperialism

Write down a brief introduction of the term ‘concept of imperialism’ in media?




The theory of loss of identity because of dominating media is from larger countries. This mostly concerns to the growing or building up nations with not much developed media being over-powered through foreign media. This theory can be better understood through the example of small society shops being over taken through shopping complexes or mall which have a big scale production and persuade. The imperialism of media causes the media from rising countries to be swallowed of forced under through media of bigger nations with intense persuade. This causes the essential loss of identity of the country’s media and therefore the loss of country’s individuality.

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