Internet technology in airline transactions strategies

Question

Speculate regarding the behavior which could result from Internet technology in airline transactions and propose 2 or more strategies to deal with them.

Answer 1

Internet technology in airline creates value creation. Value drivers like efficiency and novelty help in the technology drive. Internet enhances commerce between airline and consumers. Consumers can get information about travel and fare details. Communication between airline and consumers will become quick and fast. The instantaneous communication helps in day to day business.  Customer’s expectation gets higher in the use of internet. The airline corporate strategy is to use the internet services to the fullest extent possible. Customers get value for the price they pay to the services availed. Novelty and innovation will be possible by using internet technology. Internet is paving way for innovative exchange mechanism. This is useful for customers. The innovative transaction structure will help the customers. Exploitation of internet at customer interface will transform the airline industry.

Information communication technology will be useful for operative and strategic management. Internet will be useful for distribution strategy. This will pave way for cost reduction and cost efficiency in airline business. The use of intranets will increase tactical management. This will also improve strategic management. Extranets help in communicating with passengers and partners. This will be useful for business-to-business contact. The use of internet technology and communication technology will help the airline firm to compete with the competitors and market leaders in the industry. Cost reduction is possible in the long run by reducing the overhead costs. Cost reduction committee can probe the reasons for cost escalations.  Innovation in the service will bring down the cost in future. Novelty services will always attract existing and future customers. The consumers in domestic and international markets can have easy access with airline operators. The internet technology not only creates value creation in passenger traffic but also in cargo movement. Logistics is vital for companies.  Movement of people and goods across local areas, regions, national boundaries and international borders make business and travel more sophisticated and gentle.