Information search-phase of buying the decision procedure

What do understand by the term Information search which is the phase of buying the decision procedure?

E

Expert

Verified

Information search: This phase refers to the portion of the decision procedure where in the consumer searches the information from various sources regarding the product he requires to buy. The successful information search leaves a buyer with probable options.

   Related Questions in Other Management

2015 ┬ęTutorsGlobe All rights reserved. TutorsGlobe Rated 4.8/5 based on 34139 reviews.