Identify the way of Rivals to attack

Question

How can choose which Rivals to attack?

Answer 1

Choosing rivals to attack:

Offensive-minded firms require examining which of their rivals to challenge as well as how to rise that challenge. The best objects for offensive attacks are:

i. Market leaders that is susceptible.
ii. Runner-up firms with weaknesses where the challenger is powerful.
iii. Struggling enterprises that are on the verge of going under.
iv. Small regional and local firms with narrow capabilities.

Choosing the basis for attack:

A firm’s strategic offensive should be bind to what the firm does finest - its resource strengths, center competencies, and competitive capabilities.