How to sell a product through a VAR

Describe briefly how to sell a product through a VAR (or Value added reseller) Dealer network?

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The selling of the product can be done by selling it directly to the company which comes in geological network of the dealer. The dealer bundles the product with the service which is being accessible with it and sell it to the end user. The end user has the option now to resell the product once more. The dealer which services the company is termed as the value added product. This product has the valued added of the reseller of the product. The dealers are the customers which are buying your product. The support which is given to run their marketing campaigns and materials will as well be helpful in raising the sales.

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