Horizontal Expansion

Explain the term Horizontal Expansion?

E

Expert

Verified

It is defined as the growth strategy. Of a firm tries to expand its business through the creation of other firms within their same line of business it is known as the horizontal expansion. The purpose of the horizontal expansion is to improve the market Shane. In order to decrease the cost of production through the large scale economic to take the benefit of the synergy and to encourage the products and the services more efficiently to the larger audience.

   Related Questions in Strategic Management

  • Q : A follow up response Please read

    Please read attachment for detailed requirement. 1. Number of words: more than 150 2. Academic reference or citation is required in Harvard style

  • Q : New response Here is the new follow up

    Here is the new follow up response to my previous essay. Please ask the same expert who did work of OrderID: TG32CHE228STR to do this. For details please read the attachment. I need about 200 words or more, since I'm a frequent visitor, please give me a discount.

  • Q : What is corporate strategy What is

    What is meant by the term corporate strategy?

  • Q : Case study of LVMH's diversification

    What are the value chain match-ups of LVMH's Diversification case study?? What are the opportunities for skills transfer, cost sharing or brand sharing?

  • Q : Two more questions There are two

    There are two questions, both of them are response of some discussion of the strategic operation management, the topic is mainly about globe integration.

  • Q : Five objectives of operations management

    Please read the attachment for details. Before starting, download the book as reference from this site: https://user.iter.org/filesharing/FileInfo.aspx?uid=6cb240f3-7600-4196-8ae7-d65f72faae0a Number of words needed: 700+

  • Q : What advantages can centralization

    This is a follow on response to some discussion. There is no words limit, but I recommend writing more than 200. And in the answer, academic reference or citation is needed as well as real time example if possible. In the end, please make a short summary or conclusion if possible. Thanks. The sub

  • Q : Explain barriers to Entry Explain the

    Explain the barriers to Entry?

  • Q : What is conglomerate diversification

    Explain the term conglomerate diversification?

  • Q : Hostile takeover and friendly takeover

    Explain hostile takeover and friendly takeover?

2015 ┬ęTutorsGlobe All rights reserved. TutorsGlobe Rated 4.8/5 based on 34139 reviews.