Explain the concept of revenue
Explain the concept of revenue.
Expert
For the purpose of demand analysis, this is considered helpful to differentiate between different types of revenue as follows:
Average Revenue (AR):
Average Revenue means the whole receipts from sales divided with the number of unit sold.
AR= TR/Q
Total Revenue (TR):
Total Revenue means the whole sales proceeds. This can be ascertained with multiplying quantity sold through price.
TR =P x Q
Incremental Revenue (IR):
Incremental Revenue measures then differences among the new TR and existing TR
IR=R2-R1 =?R
Marginal Revenue (MR);
This is the additional revenue that would be earned by selling an additional unit of a products firm. This demonstrates the change in TR while one more or one less unit is sold.
MR= R2-R1/Q2-Q1 = ?R/?Q
Here, R1= Total Revenue before price change R2= Total Revenue after price change Q1 = old quantity before price change Q2 = new quantity after price change.
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