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Explain short term Demand forecasting

Explain short term Demand forecasting.

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This forecasting is restricted to short periods, typically for one year. Significant purposes of Short term Demand forecasting are specified below:

1. Making an appropriate production policy to ignore underproduction and over production.

2. Helping the firm to decrease the cost of purchasing raw materials and for controlling inventory.

3. Deciding appropriate price policy so as to ignore an increase while the demand is low.

4. Setting accurate sales target upon the basis of future demand and establishment control. A high aim may discourage salesmen.

5. For planned production forecasting short term financial requirements.

6. Evolving an appropriate promotion and advertising programme.

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