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Explain characteristics of managerial or business economics

Explain the chief characteristics of managerial or business economics.

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The significant features of managerial economics are as follows:

1) Managerial economics is type of Micro economic in character. Since it studies the problems of a business firm not the whole economy.

2) Managerial economics mainly uses the body of economic principles and concepts that is termed as “Economics of the firm” or “Theory of the Firm”.

3) It is pragmatic. This is purely practical oriented. Therefore Managerial economics considers the specially environment of a firm or business for decision making.

4) Managerial economics is Normative quite than positive economics (descriptive economics). It is prescriptive to solve exact business problem by giving importance to firms objectives and aim.

5)  Macro economics is also helpful to managerial economics since this gives intelligent understanding of the environment in that the business is operating.

6)  This is management oriented.

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