Describe the term "present value of the firm's operations" (also known as Enterprise Value). What does this number expose?
The current value of the company's free cash flows reveals the market value of the firm's core income generating operations. In finance and investing it is sometimes called the firm's Enterprise Value. This is not the net market value of the entire company, though, or the total market value of the company's assets, since the current, or non-operating assets of the company have not been accounted for yet.