Concepts of Industrial Relation
Explain the concept of Industrial Relation according to Encyclopaedia Britannica and Dalein?
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The term “Industrial Relation” refers to all types of relationship between all the parties concerned with industry.
According to Encyclopaedia Britannica, it denotes relations of all those associated in creative work, comprising business, agriculture, mining, business, finance, transport and other services.
According to Dale in his book Personnel Management and Industrial Relation, defines Industrial relations are relationship between management and employees or among employee and their organization that arise out of employment.
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Source: O'Conner, G. C., T.R. Willemain, and J. MacLachlau, 1996. "The value of competition among agencies in developing ad compaigns: Revisiting Gross's model." Journal of Advertising 25:51-63. Modeling Cases DRAFT TV COMMERCIALS - Your client directs TV advertising for a large corporation th
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