Concentrated Differentiation Strategy- Progressive Insurance
How does Progressive’s option of strategy distinguish it from other insurance companies in the market area?
Expert
Progressive’s option of a focused differentiation strategy is one that provides to the additional high-risk driver. These drivers are not excessively welcomed in the more conventional insurance companies of today. This company also has groups of roving claim adjusters to resolve claims on the spot and presents motorcycle coverage also a luxury car insurance. These are significantly various offerings from those of the extra conventional insurance carriers that have been dominating within the industry.
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