Common drawbacks and faults in pursuing Differentiation
What are the other common drawbacks and faults in pursuing Differentiation?
Expert
Other common drawbacks and faults in pursuing differentiation may contain:
a. Trying to differentiate on the base of something that does not inferior purchasers’ cost or improve a purchaser’s well being, as perceived by the purchaser.
b. Over-differentiating so that the product service level or quality exceeds buyers’ requirements.
c. Trying to charge too lofty a price premium.
d. Being timid and not striving to open up significant gaps in service or performance or quality characteristics vis-à-vis the products of rivals – small differences between rivals’ product offerings may not be valuable or visible to buyers.
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