Collective impact of the five competitive forces reasonable

How is the collective impact of the five competitive forces reasonable?

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In the contrast, when the collective impact of the five competitive forces is reasonable to feeble, an industry is competitively attractive in the sense that industry members can reasonably expect to earn good benefits and a good return on investment.

The ideal competitive environment for earning superior benefit is one in which both  the suppliers and consumers are in weak bargaining positions, , high barriers block further entry, there are no fine substitutes, and rivalry among present sellers generates only reasonable competitive pressures.

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