Analyses of diversification moves for shareholders

Question

What are the analyses of diversification move to generate extra value for shareholders?

Answer 1

The analyses for a diversification move to generate extra value for shareholders are as given follows:

i. The industry attractiveness analysis– The industry selected for diversification must be attractive enough to yield consistently excellent returns on investment.

ii. The cost of entry analysis– The price to enter the goal industry must not be so lofty as to erode the latent for the profitability.

iii. The better-off analysis– Diversifying into a new business must offer potential for the organization’s new business and the existing businesses to perform well together under a single business umbrella than they would perform working as independent stand-alone businesses.

Diversification moves that satisfy all three analyses have the maximum potential to grow shareholder value over the extended term. Diversification moves that can pass only one or two analyses are suspect.