Advantages of registering a trademark
Illustrate some of the advantages of registering a trademark?
Expert
Some of the advantages of registering a trademark are:
• Creates the presumption that the trademark is valid and distinctive and indeed owned by the owner.
• Secures an exclusive right to its use throughout Canada (versus the area where the owner does business and has established a reputation).
• Provides the right to register the trademark in other countries.
• Provides protection against other types of infringement besides passing off:
a. Knock-offs (exact imitations);
b. Marks that will be confusing to consumers because of their similarity to the trademark;
c. Trademark depreciation, where someone uses the mark of another to depreciate that trademark’s goodwill; and
d. Imports by a distributor who is not an authorized distributor.
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