4 Ps in marketing related to pricing

Explain briefly the ‘4 Ps’ in marketing related to pricing?




Price in marketing comprises the 4 Ps that is place, price, product, and promotion. The marketers in the company never get involved straightly with the pricing. This pricing is having many long and short term issues. These issues are as follows:

- Reflecting the price to the competitors and considering the pay for the offering of the customer.

- Enabling the revenue and market shares to reach out to the customers.

- Maximizing the profits and providing the services that is offered by your business only.

- Making a stronger strategy to bring more users by giving them competitive analysis

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