Top 5 techniques in internet marketing to improve traffic
Internet marketing is also called digital marketing or online marketing. As the name suggests it's the process of promoting a brand, a product or a service over the internet. Its scopes include promotional activities that are done on electronic media.
Majority of the businesses now are practicing internet marketing as it is the most inexpensive way to reach millions. However, the question arises that how to increase the number of people that visits your website.
Here we are explaining top five ways to increase traffic to a website.
1. Display Advertising:
Display advertising is placing advertisement banners on other websites or blogs to boost traffic on our website. This, in turn, can increase product awareness and traffic on our website. It conveys a commercial message using text, brand logos, graphics and videos.
This kind of advertisement particularly targets users with particular traits to increase the advertisement's traffic.
Placing the ads on websites that has wide patronage of our target market makes the ad relevant, personalized and timely and makes the advertising campaign successful by increasing the chance of the ads getting noticed and clicked by your targets.
Display ads give the control to personalize online advertisements so that we can specifically target a market by geographic location. For example, a pizza delivery company in a particular location can let the local market know about them by showing a banner ad with a telephone number to order.
The ads can be featured on relevant sites which are often visited by the target audiences. This will build brand recognition even if the target audience does not click on our advertisement.
The best examples of this kind of advertisement are dish world or MTS on times of India and yahoo website.
Here the Times of India and Yahoo are publishers and Dish world and MTS are advertisers.
2. Inbound Marketing/ Blogging
This type of internet marketing involves sharing free valuable content to target market to convince them to become a loyal customer. This can be done by starting up a business blog or writing articles.
• The articles or blogs should be rich in content as quality articles will get ranked better in search results eventually increasing traffic on the website. The articles should address the needs of readers.
• The content should be shareable as the readers can spread a word about the blog on Facebook, Twitter, and other networks. One of the ways to increase traffic to your blog is to write on the topics that are currently popular and are trending.
• Write articles frequently and keep the articles fresh and new for repeat visits. As per experts at least six articles per week should be aimed for.
• Link building is most important for websites. This is the process of creating internal links that point to your page from other pages. As well as add links on old posts to new ones.
• Keep on adding a new comment in the comments section. Interaction with the readers is must. This helps when a search engine crawls on your website and find new content.
• Invite guest bloggers to guest post on your site. This allows you to gain readers that might not normally make it to your site.
3. Search Engine Marketing (SEM):
Search Engine Marketing called the process of increasing website traffic by buying ads on search engines. It is a done by using paid advertisements that appear on search engine's results pages (or SERPs). Advertisers bid on keywords that user (prospective customer) of services might enter on Google or Bing when looking for certain products or services. This gives the advertiser the opportunity for their ads to appear on the results page for those searches.
These ads are known as pay-per-click ads, allow customers to see all the important information at a glance, such as price and reviews.
The greatest advantage this method is that it offers advertisers the opportunity to advertise just in front of customers who are already willing to make a purchase.
SEM involves things such as SEO, keyword research, paid listings and other services that in turn will increases search traffic to the site.
4. Search Engine Optimization (SEO):
Contrary to Search engine marketing, SEO uses the unpaid process of promoting content on SERPs. This includes keywords research, placement and link building.
The first thing to do is to ensure that the Website is SEO Friendly. It should be easily interpreted by search engines so that they can crawl and index the content efficiently.
The website's structure helps the content rank well. The page should be balanced. For easy navigation, a toolbar with links that are easy to navigate should be created. Shareable info graphics which dominate social media feeds can be added as well.
Create internal and external links. This helps with SEO, and also results in a better and more useful experience for the user, which is the one of the important way for increasing traffic to the website.
The traffic for the website can be increased by making sure that the website is optimized for search engines.
The first step in making a website optimized for relevant words is to perform research. This can be done via Google's keyword planner tool within Google Adwords which give approximate monthly search numbers for words that are typed in for search. A major advantage of Google Adwords marketing is that it provides with instant traffic although the cost per click reflects this.
5. Social Media Marketing (SMM):
As the name suggests, social media marketing is promoting a website through social channels like Facebook, LinkedIn, Google+, Twitter, Pinterest and more.
Social networking is hugely important, and ensuring that there is a solid presence will have a large impact on the views on the website. There are a variety of ways that can be used to extend your online presence.
One of the best ways to increase traffic to the website is to use social media channels to promote your content. You also have to participate in the community along with sharing content through social channels.