Importance of Social Media for a business in the current scenario?
When does a business become a successful business?
A business becomes successful business when it earns good profits. What leads a business to earn huge profits?
A business can earn huge profits, when their organization meets the customer demands. For this, they need to have creative young talented employees, good Business Advisers and Managers, must provide quality services to customers, gain customer satisfaction, etc.
Skilled Employees-In the present world, organizations can get qualified employees easily. Managers and Advisers are not as expensive as employing the staff that the company requires. They just need to hire executives having good experiences, who are more capable and just as interested in helping to achieve their success. So, organizations can handle effectively the above two tasks.
Quality services- They can provide quality services only when they are able to interact with customers directly. However, solving each and everyone’s queries in this huge populated world is a tough task. So, here is where social media like Facebook, Twitter, LinkedIn, Advertising, Business page, etc. places a very crucial and important role.
Social media helps a business in building public relations, customer support, market research, brand marketing, promotions, consumer education, sales, new-product development, customer relationship management, etc. It helps in re-thinking, re-framing, restructuring and re-shaping the future of organization.
It provides the platform to promote positive attitudes and behaviors towards business that helps in converting interested consumers into final users. It bypasses the media and goes straight to customers. It also helps customers to do a quick market search about any organization and get reviews about its product and services.
It gives larger space for marketing. Social media marketing is one of the most important types of online marketing, where organizations are marketing their products/services and brands on social media websites. This process is also known as viral marketing. It has become an essential part of online marketing strategy.
Using social networking sites such as Facebook and Twitter allows public to follow and be followed by journalists, drive web traffic, manage issues by responding quickly to criticisms or negative perceptions, and increase exposure for business brand. This clearly shows the growing importance of social media marketing among all businesses.
Social media marketing is very important for businesses, because of its inexpensiveness and ability to reach large number of targeted audiences within less time and very little efforts. It helps in providing authentic information directly to customer and educating customers.
With more than half of the world's population registered with different social media platforms, the chances of acquiring customers are fairly high on social media websites. It plays an important role in generating leads and thus increasing sales to the businesses.
As the customer can directly interact to organization through social media, they can provide feedback on products and service experience. With the help of this information, organizations can improve their services, and they also get to know the needs of customers, which in turn help them to develop products that are customer oriented.
If the customer is satisfied with the service or product, they recommend it to their friends and family by posting in social networking sites. Thus, generating trust and increasing organization’s customer base. Social media is really powerful in bringing good reputation to the companies who uses it effectively. Therefore, it can be argued that Social media is helpful for business in its growth and development.