Discussion Question 1
Why would someone shop on the Internet? Buy an iPod? Eat at TGI Friday's frequently?
a) Why would someone else not make those purchases?
b) How would you choose one outlet, brand, or model over the others? Would others make the same choice in the same way?
c) Explain your shopping strategy and why it is different (if it is) from others [shown on (a) and (b)]. Please us example of your country, culture, region if necessary for your explanations.
Discussion Question 2: Applied Concepts
My current role: IT project Manager
Course Name: Marketing and Consumer Behaviour
Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to one of the following scenarios:
As applied to your current professional career
As applied to enhancing, improving, or advancing your current professional career
As applied to a management, leadership, or any decision-making position
As applied to a current or future entrepreneurial endeavor
Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to a business organization that exhibits and demonstrates these concepts. You should develop a summary of the organizations strategy and how they use these concepts to compete.
This is a learning and application exercise designed to give you an opportunity to apply concepts learned in a pragmatic and meaningful way that will enable you to gain valuable and relevant knowledge in an effort to augment your skill set and enhance your professional careers.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.