What appeal is being used in this campaign


Assignment

In this exercise, you will identify elements of the communication process and then analyze the source, message, and channel factors for Toyota's Sienna campaign. First, watch the "Swagger Wagon" video for the Toyota Sienna.

This music video is based off a campaign of Sienna commercials that became viral sensations. After watching the video and exploring this site, visit the following websites for additional components of the campaign.

Successful completion of the following questions will require you to integrate information from the Chapter 5 and 6 readings. Please provide your answers to the following questions in the Web Exercise submission area within this folder. 1. Who is the source for the Sienna "Swagger Wagon" ad? Who are the receivers and audience of this campaign?

2. Source attractiveness encompasses similarity, familiarity, and likability. How persuasive do you think this campaign is to its receivers, based on these characteristics?

3. What is the meaning that the company is trying to convey in the Sienna campaign?

4. What appeal is being used in this campaign? Why do you think Toyota chose this type of appeal?

5. How can feedback for this entire Sienna campaign be collected, and how would it determine effectiveness of the campaign?

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: What appeal is being used in this campaign
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