Implementing and evaluating the marketing programme


Answer all questions.

Question1)

“Economic incentives are strong enough to motivate workers”. Describe pros and cons of the statement in the light of scientific management theory.                                                                 

Question2)

Discuss the statement “The concept of quality circles is central to TQM.”         

Question3)

Enumerate the various monitoring and controlling techniques. Discuss MIS and its applicability in libraries and information centres.                  

Question4)

Describe different types of conflicts and explain their negative and positive consequences.                        

Question5)

How are managers different from leaders? Describe leadership qualities required for a librarian.                                       

Question6)

“Pricing technique to be adopted depends on the pricing objectives of the organization.” Explain statement in relation to the pricing policies of profit and non-profit making organisations.

Question7)

Explain how will you implement and evaluate marketing programme.

Question8)

Describe different methods of financial estimates. State which method is suitable for libraries and information centres?             

Question9)

Briefly explain the following:            

(a) Models of organisation structure

(b) Library as a system

(c) Budget justification

(d) E-Marketing benefits

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Management Theories: Implementing and evaluating the marketing programme
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