Identifying a business problem or opportunity


Assignment:

Identify a business problem or opportunity at a company where you work or with which you're familiar. This will be a business problem that you use for the individual assignments. It should be a problem/opportunity for which gathering and analyzing some type of data would help you understand the problem/opportunity better.

  1. Identify a research variable within the problem/opportunity that could be measured with some type of data collection.
  2. Consider methods for collecting a suitable sample of either qualitative or quantitative data for the variable.
  3. Consider how you will know if the data collection method would be valid and reliable.

Develop a 1,050-word analysis to describe a company, problem, and variable.

Include the following in your submission:

  • Identify the name and description of the selected company,
  • Describe the problem at that company,
  • Identify one research variable from that problem,
  • Describe the methods you would use for collecting a suitable sample of either qualitative or quantitative data for the variable (Note: do not actually collect any data)
  • Analyze how you will know if the data collection method would generate valid and reliable data (Note: do not actually collect any data)

Format your assignment consistent with APA guidelines

 

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