Mc Donald Case Study
McDonald's Expands Globally While Adjusting Its Local Recipe." Please respond to the following:
Evaluate the key elements in McDonald's global marketing strategy (GMS).
Describe how McDonald's approaches the issue of standardization.
Discuss the differences between how government officials and consumers in developing countries such asRussia,China, andIndiamight welcome McDonald's.
At the end of 2003, McDonald's announced it was selling the Donatos Pizza unit. Then, in 2006, the Chipotle chain was spun off. In light of these strategic actions, assess McDonald's prospects for success beyond the burger-and-fries model.
Q1. Identify the key elements in McDonald's global marketing strategy (GMS). In particular, how does McDonald's approach the issue of standardization?