Assignment 1: Retail Beverage-Operation Design
Complete an essay by choosing one of the types of beverage establishments listed describing how to set it up and manage it in order to make the most revenue. Your essay should consist of no less than two pages.
Utilize your readings and any outside research to develop a viable response and/or solution. Please be sure to cite any outside sources using the proper APA style.
Select an e-commerce company. Visit the company website or mobile app. In your paper, describe the following features:
- the business model based on the information you find on the website or the app,
- a brief overview of the company,
- the customer value proposition,
- the revenue model,
- the marketspace it operates in,
- who its main competitors are,
- any comparative advantages you believe the company possesses,
- what its market strategy appears to be, and
- information about the company's management team and organizational structure. (Most company websites contain an "About Us" web page that contains information about the company.)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.