Salesmenship Week 5 Discussions Devry
MKTG 420 Salesmanship
How has the Internet affected your own buying behaviors? Given the effects that the Internet has had on individuals' buying behaviors, how do you think that salespeople's jobs have changed? How should sales managers manage these changes?
Nick Pirrone, VP of sales and marketing for Steeltime, Inc. recently invested over $250,000 in a customer relationship management (CRM) system. He has a problem, however. His 10 salespeople either do not know how to use the system or simply do not want to use it.The CRM system was to be used to move prospects through Steeltime's sales cycle more efficiently and to improve the level of customersatisfaction. When the system was introduced seven months ago, the sales and marketing staff embarked on extensive training to learn the system. Thus, Pirrone feels that his salespeople have the knowledge to use the system, but that they are simply ignoring his wishes and choosing not to do so.