Explain relative emphasis that would placed on advertising, Other Management

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Explain relative emphasis that would placed on advertising

Discussion:

Explain the relative emphasis that would be placed on advertising or personal selling in each of the following situations:

a) a) A manufacturer of an infusion pump therapy kit for use in hospitals

b) b) A hospital offering a nutrition work-shop for seniors, and

c) c) An academic medical center offering a helicopter service for trauma cases within a 200-mile radius of the facility.

Text: Berkowitz, Eric N. Essentials of Health Care Marketing Third Edition. Jones and Bartlett Publishers. Sudsbury, Massachusetts. 2011

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Other Management: Explain relative emphasis that would placed on advertising

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