Question: 1. Executive summary
Write half a page.
Excellent summary of findings and discussion. The key findings and discussion are simplified and concise. Sharp articulation on the important role of consumer insight research as a way to inform subsequent IMC planning stages/campaigns
Delete this guideline in your final copy.
2. Evaluation of the findings
Write two pages excluding figures and tables.
Complete analysis of findings. Interpretations of numerical results are completely accurate.
Delete this guideline in your final copy.
3. Recommendations and justifications
Write one page.
Excellent discussion of how results could help shape the development of the subsequent marketing communications campaign. Excellent support provided from research on academic and/or industry articles.
Delete this guideline in your final copy.
Information related to above question is enclosed below:
Attachment:- survey_results_for_consumer_insight_report_task.rar