Examine the importance of a marketing plan


Develop a 1,050-word marketing plan discussion which includes the following:

• Discuss what a marketing plan is and is not.

• Examine the elements that should be included in a marketing plan.

• Examine the importance of a marketing plan.

• Discuss how a marketing plan can be applied to a new product launch.

• Discuss ways to determine goals, strategies, tactics, and objectives for a new marketing plan.

Cite a minimum of three scholarly references in addition to the text.
Format the paper consistent with APA guidelines.

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Marketing Management: Examine the importance of a marketing plan
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