Discuss the logic behind pre- concurrent and post-testing


1. Discuss the logic behind pre-, concurrent and post-testing within the marketing communications arena, using examples to illustrate.

2. Comment on the idea that the battle to view marketing communication as an investment not a cost has been won. Explain what you understand the terms ROCI and TEASE to mean.

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Marketing Management: Discuss the logic behind pre- concurrent and post-testing
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