Discuss the limitations of per capita income in evaluating


1. Discuss the limitations of per capita income in evaluating market potential.

2. Distinguish between: (a) free trade area, (b) customs union, (c) common market, (d) economic and monetary union and (e) political union.

3. Why is the international marketer interested in the age distribution of the population in a market?

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Marketing Management: Discuss the limitations of per capita income in evaluating
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