Question one:
Highlight a company that you believe has either (a) a highly successful business strategy or (b) is a "train wreck." What did the successful company do to reinvent itself? What might have prevented the train wreck?
Question two:
Review the Zappos Illustration Capsule in Chapter 2, page 29 of the text. Discuss the connection between Zappos' Mission and Core Values and how they contribute to its competitive advantage in the business world.