Develop ideas for at least three different buzz-building


Many firms today are using a variety of buzz-building activities to encourage word-of-mouth communication about their products. Select a product that you and your classmates might purchase.

You might, for example, think about (1) a specialty coffee shop, (2) a night spot where you and your friends might hang out on the weekends, or (3) a local theme or amusement park.

For your selected product, develop ideas for at least three different buzz-building activities. Outline the details as to exactly how these activities would be implemented.

Next, rank order the activities as to which you feel are the top three, and tell why you feel that way. Develop a report.

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Marketing Management: Develop ideas for at least three different buzz-building
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