Describe what is meant by marketing mix


Problem: Marketing mix is the controllable set of activities that the firm uses to respond to the wants of its target markets. Create a report on the marketing mix and keep the following questions in mind:

1. Describe what is meant by marketing mix.

2. Describe and discuss the different elements of the marketing mix for a product of your choice.

3. How does the marketing mix enable marketers to better serve their customers?

4. How does the marketing mix enable marketers to increase their satisfaction and result in greater sales of their products?

5. How would you use the marketing mix to select a new product or service?

6. How would you apply marketing mix to use a seamless value chain to transport the product or service to the customer?

Submit your report in a 2- to 3-page Microsoft Word document.

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