Discussions:
For this assignment you will discuss the following two questions. Remember to follow APA format and reference as necessary.
Question 1:
Select a significant industry of your choice and prepare a profile of the industry based on secondary data. Your report should include:
• Information regarding the products of this industry, major competitors, NAICS codes, trade magazines, financial information, and any other data important to management.
• Include exhibits with your profile that show a timeline of the history of the industry, channels of distribution, major customers, products, etc.
• Prepare a complete reference list of all sources used in preparing your report.
Share your findings in a two-page piece. Apply APA standards for writing style, spelling, and grammar.
Question 2:
In 2004, Nestle launched a new energy bar for athletes for consumption during demanding competitions. This bar contains ActiCaf, developed by the Nestle Research Center, a patented ingredient with caffeine for long-lasting alertness. ( www.research.nestle.com ).
What potential sources of internal secondary data and other sources of data do you think Nestle would have first investigated before considering the collection of primary data to research this product?
Write a two-page report describing the characteristics of the product, the target audience selected, the promotions done for it and the distribution channels. Also add a list of the sources of data Nestle would have possibly used.
Apply APA standards for writing style, spelling, grammar, and citation of sources