Describe how a shoe manufacturer would go from domestic


1. Which would be the best organizational approach to international marketing of the following products, and why?
a. Construction equipment manufacturing

b. Cosmetics

c. Automobiles

2. Describe how a shoe manufacturer would go from domestic marketing, to limited exporting, to international marketing, and finally, to globalization of marketing. Give examples of some activities that might be involved in this process.

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Marketing Management: Describe how a shoe manufacturer would go from domestic
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