Cost of advertising on childrens waistlines
Problem: Discuss the Cost of Advertising on Children's Waistlines. Is it morally ethical for companies to market to vulnerable subjects such as children? What is George Brenkert's position on marketing and the vulnerable?
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Evaluate whether the company is effectively segmenting and targeting their customers. Include your rationale.
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Differentiable: The segments are conceptually distinguishable and respond differently to different marketing mix elements and programs.
Discuss the Cost of Advertising on Children's Waistlines. Is it morally ethical for companies to market to vulnerable subjects such as children? What is George Brenkert's position on marketing and the vulnerable?
Propose a strategy to take the current conversation and turn it into a new conversation in order to introduce your company's new products and services to the post followers. Support your proposal.
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Problem 1: What are the benefits and potential disadvantages to a company when using internet cookies? Problem 2: Is it ethical to use cookies to monitor preferences of customers and potential customers?
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