Assignment
Read the case study titled "GE Healthcare (A): Innovating for Emerging Markets" I have attached study see below
Write a three to four page paper in which you:
1. Determine two emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production and marketing of a low cost Electroencephalography (EEG) machine in bottom of the pyramid markets (BOP).
2. Examine two internal barriers GE Healthcare faced when developing its BOP market in India and determine the manner in which they hindered GE Healthcare's growth in this market segment.
3. Analyze two of the significant external barriers that GE Healthcare faced when trying to meet its marketing goals in the Indian market. Propose two ways to address these barriers.
4. Analyze the specific steps GE took in developing its strategy to grow its BOP market. Determine the manner in which those actions apply to the principles of strategic thinking and strategic planning.
5. Determine the manner in which GE Healthcare's strategy to improve its position in BOP markets contributed to the organization's value chain in both emerging and developed markets.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
The specific course learning outcomes associated with this assignment are:
• Differentiate between strategic management, strategic thinking, strategic planning, and managing strategic momentum.
• Analyze the significance of the external environment's impact on health care organizations.
• Examine the role of internal environmental analysis in identifying the basis for sustained competitive advantage.
• Examine the organizational value chain, including the components of the service delivery and support activities.
• Examine barriers to new product development that comply with initiatives in the health care industry.
• Use technology and information resources to research issues in the strategic management of health care organizations.
• Write clearly and concisely about strategic management of health care organizations using proper writing mechanics.
Attachment:- GE-Healthcare-Innovation-for-Emerging-Markets-Case-Ctudy.rar