Discussion questions
Discussion 1
"The Tata Nano: The People's Car (A) and Maslow's Hierarchy of Needs" Please respond to the following:
•From the case study, categorize the Nano's marketing segments that have the greatest influence on its sales. Assume you are the marketing manager at Tata responsible for consumer marketing. In your own words, outline a plan that Tata could implement in order to make the process to purchase the Nano more efficient for potential buyers.
•* From the scenario, analyze each level of Maslow's hierarchy of needs, and articulate the level which most affects you when making a purchase. Provide support for your rationale by utilizing an example.
Case Study- The Tata Nano: The People's Car (A).
Scenario- How Cultural Differences Affect Consumers' Behavior.
Discussion 2
"Targeting Segments and Brand Positioning Statements" Please respond to the following:
•From the e-Activity, break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one new and unique variable for each segment. Provide a rationale for your response.
•Imagine that you are a direct competitor of Twitter and your company's name is Bitter. Create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter. Provide a rationale for your response.