Analysis for tablet products


Assignment:

Q: An industrial analysis for tablet products (e.g., iPad).

a. The competition analysis: What's the extent of competition of this market? Please identify the top 3 or 4 brand in this product category, and then calculate the concentration rate with their market share.

b. Supplier analysis: Please infer the relative bargaining power of suppliers. (Please specify your reasons with supportive evidence/data)

c. Buyer analysis: Please infer the relative bargaining power of buyers. (Please specify your reasons with supportive evidence/data)

d. Substitute products: Please identify the substitute products and infer the extent of threat from identified substitute products in terms of the prices, functions, and any other critical product attributes.

e. New entrant analysis: Please infer the extent of threat from new entrant by analyzing the entry barriers of the focal industry.

f. Please conclude that whether the focal industry, tablet industry, is attractive or not based on your analyses from (a) to (e).

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Marketing Management: Analysis for tablet products
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