Strategic Implications of 4P
Write a short description on the Strategic Implications of 4P's.
Expert
Strategic Implications of 4P’S:
The four Ps of marketing are respectively product, pricing, place and promotion.
• Product: the product of the firm must be right both for the firm and for the market. It should be easy, profitable and economical to produce and distribute from the point of view of the firm. Form the customers’ point of view, a product must satisfy their needs and expectations.
• Pricing: is a regulatory mechanism by which the seller and buyer come to mutually satisfactory understanding. It determines the sales volume and profit margins. Price structure affects the market share of the firm. Prices are important for the consumers as this will determine their purchasing power.
• Place: Place represents the location where a product can be purchased. It is frequently termed to as the distribution channel. It can comprise any physical store and also virtual stores on the Internet.
• Promotion: the need for promoting the product has increased due to stiff competition, widening market, rapid changes in consumers’ preferences and the growing distance between producers and consumers. The objective is to offer information, stimulate demand, and differentiate the product and stabilize sales.
Product Positioning: It is a marketing strategy which aims to build a brand occupy a distinct 'position,' associate to the competing brands, in the memory of the customer. Firms apply such strategy either through emphasizing the distinguishing charact
Write down the main functions of spleen? Why is a total splenectomy (or surgical removal of the spleen) compatible with life?
What is Licensing in the Unix for Bioinformatics?
Write two enzymes which have been utilized for ELISA.
How does vitamin C perform in the body? What is the impairment caused by deficiency of vitamin C? Why this scarcity was also termed as sailor’s disease?
What are the main functions of Humoral immunity? Briefly describe it.
Specify the hormones which promote the liberation of female gamete from follicle and at which day of the menstrual cycle does this mechanism take place? What is this event termed as?
Technology Licensing: It is the agreement whereby an owner of a technological intellectual property (that is, the licensor) permits another party (that is, the licensee) to employ, modifies, and/or resells that property in exchange for compensation (t
The theory does not offer clear cut guidelines. The ERG theory implies that individuals will be motivated to engage in behavior which will satisfy one of the three sets of needs postulated by the theory. In order to predict what behavior any given person will be motivated to engage in would requi
How circulatory systems contribute in the functioning of endocrine system?
18,76,764
1955422 Asked
3,689
Active Tutors
1435290
Questions Answered
Start Excelling in your courses, Ask an Expert and get answers for your homework and assignments!!